(Moncton, N.B. – September 11, 2014) – The United Way of Greater Moncton and Southeastern New Brunswick kicked off their 2014 campaign at a luncheon this afternoon at the Delta Beauséjour. It was a fun event, as the little Miracles Dancers helped announce this year’s campaign theme: Happy! Over 500 community members, local business leaders and politicians cheered as the organization unveiled its largest goal to date – $2,290,497.45 The Kim Halliday Asset Builder Awards was also presented at this year’s campaign kick-off.
2014 Campaign Chair Lisette Michaud-Carrier, Regional Vice President, ENB & Pei at RBC, took time to introduce the many community members who make the campaign possible each year and talked about this year’s campaign theme. “Our theme for this year’s campaign is #HappyNB. The theme is really to get everyone thinking about what makes us happy, and what we can do to make others in our community happy. This is a great region, and one that we all share.”
The local United Way’s annual fundraising campaign, which the majority is run from September through December, raises money primarily through workplace payroll deduction programs, as well as through individual and corporate contributions. All funds remain in Southeastern New Brunswick and are distributed to social service agencies in the area after a thorough review by community volunteers.
Founded in 1953, the United Way of Greater Moncton and Southeastern New Brunswick Region Inc. is a non-profit, charitable organization that brings people and resources together to improve lives in our region. The organization is committed to addressing the root causes of issues affecting communities, families and individuals.
The Kim Halliday Asset Builder Awards is named in honour of former United Way Executive Director and community advocate Kim Halliday, who passed away in 2007. The awards recognize an adult and youth who act in, build and change, their community in a variety of ways. Véronique Gauvin, grade 11 student at Mathieu-Martin was presented with the award for the youth category, while Art Moore, teacher at Harrison Trimble High was presented with the award in the adult category.
This is the 19th year the Delta Beauséjour provided the wonderful venue for the United Way Kick off and, as in past years, hotel staff volunteered their time to serve at the luncheon, while – for the 15th year – Costco Wholesale donated all food for the meal.