Local United Way Announces Campaign Goal of $2.2 Million, Gives Awards

Sep. 28, 2010

(Moncton, N.B. – September 23, 2010) – With a lively welcome by the Harrison Trimble High School cheerleaders, the United Way of Greater Moncton and Southeastern New Brunswick launched its 2010 fundraising campaign today in Moncton, unveiling its largest goal to date – $2.2 million.

This year what really made it a true kick off was a huge presence from the Toronto Argonauts including Bob Nicholson, President and CEO, Carlos Ferreira, Marketing Director, cheerleaders, players and mascot Jason.

2010 Campaign Chair Tracey DeWare, a partner with Stewart McKelvey, told the crowd of over 500 that the need continues to grow in the community for improvements in the quality of neighbourhood social conditions, as well as opportunities for youth. She added that newcomers also need help to integrate into the area, while a host of other programs and services that support all members of the community require ongoing assistance.

“United Way works hard to ensure your donations go where they are needed most,” said DeWare. “All the money raised by our United Way stays here – in our communities to help seniors, youth, individuals and families in Greater Moncton and Southeastern New Brunswick.”

Founded in 1953, the United Way of Greater Moncton and Southeastern New Brunswick Region Inc. is a non-profit, charitable organization that brings people and resources together to improve lives in our region. The organization is committed to addressing the root causes of issues affecting communities, families and individuals.

“By engaging residents, local business and community leaders, service providers and funders, our goal is to inspire hope in a better tomorrow, build safe, healthy and strong communities, and create opportunities that lead to long-term sustainable change,” local United Way president Jim Jones told the crowd.

The local United Way’s annual fundraising campaign, which runs from September to December, raises money primarily through workplace payroll deduction programs, as well as through other individual and corporate contributions. All funds remain in Southeastern New Brunswick and are distributed to social service agencies in the area after a thorough review by community volunteers.

The 20 local partner agencies that receive core funding from the local United Way were invited to set up kiosks outside of the campaign launch today, allowing United Way donors to learn more about the positive impact their donations make in the region. A campaign video was unveiled during the launch focusing on intentional Moments of Caring; this year’s campaign theme. “Moments of Caring” builds on our United Way’s Day of Caring, Youth Day of Caring and Kids Morning of Caring. Our Community Anthem describes values that are important to United Way such as everyone deserves respect, every person has value, diversity is vital and that everyone needs help and everyone can offer help. There are many intentional ways to put these values into action – both big and small. The video was a true moment of caring as local businessman Erik Gingles and his staff at ICommunications donated their time and energy to make it. Several major corporations and their employees have already kicked off the 2010 campaign by committing more than $570,000 toward the fundraising goal. Last year, the United Way of Greater Moncton and Southeastern New Brunswick Region raised more than $2 million for community-based agencies. Today’s event also featured the presentation of various awards, including the Community Hero, given to Jennifer Marr of Advance Savings Credit Union for her outstanding contribution to the community.

Representatives from the United Way also handed out the Kim Halliday Asset Builder Awards, named in honour of former United Way Executive Director and community advocate Kim Halliday, who passed away in 2007. This award celebrates individuals who make a positive difference in the lives of young people, to promote healthy children, youth and communities.

In the adult category, Tammy Keiver received the award for her work with Hillsborough area youth, being the backbone of various community groups from school committees to the ACAT (Albert County Action Team) youth group.

In the youth category, Chloe Mungall accepted the award for demonstrating the difference that taking control and making the right choices can make. She has graduated college in the Child and Youth care field and is giving back to her community through helping youth to build a better future.

This is the 15th year the Delta Beauséjour provided the wonderful venue for the United Way Kick off and, as in past year, hotel staff volunteered their time to serve at the luncheon, while – for the 11th year – Costco Wholesale donated all food for the meal. Shining examples of how moments of caring can have a positive impact on our community.

For more information, contact Brenda Wyatt, Campaign Manager, United Way of Greater Moncton and Southeastern New Brunswick Region, 858-8600, Ext. 66, brenda.wyatt@moncton.unitedway.ca